No matter where you live in the US, chances are that you are quite familiar with the iconic Carhartt logo.Carhartt clothing, such as the Carhartt bib and jackets, has become a staple of blue-collar workers and avid outdoorsmen. For those unfamiliar with the company, the ubiquitous nature of the clothing may be somewhat of a mystery.
While the basic designs of Carhartt certainly don’t change much, it is not due to a lack of innovation. The company has been in business for well over a century and focuses on the pragmatic qualities of the clothing, not the aesthetics. Since most of their customers are using their clothing for hard work, this focus on the practicality of the wear is commonsense.